Brian Smith - Tougher than 2020



Brian Smith is Tougher than


Brian Smith is Tougher than 2020!

Early in the COVID-19 pandemic, there was a lot of talk about the best communication practices. After a while, a consensus formed.

Our franchise partner Brian Smith (PA) didn’t wait for a consensus.  As is often said, when the going gets tough, the tough get going.

He immediately instituted regular email updates to his community.  These updates are legendary.  Extensive, spirited, motivating, and realistic, they set the perfect tone for uncertain times.  With good grace and humor, he kept everyone up to date and confident.  And every message included a simple reminder of the value of our work, our mission, our caregivers, and our receivers: we save lives.

In a time where words mattered, Brian’s words made a difference.

Congratulations, Brian!  We thank you for all you do for seniors and for being Tougher than 2020.