Ray Bales - Tougher than 2020

Tougher than

Ray Bales is Tougher than 2020.

Like many businesses, our franchise partner Ray Bales was affected by the pandemic.  As the pandemic hit he struggled to find a way to connect with more senior caregivers and receivers in his Knoxville, TN, territory.

While many people were cutting back on advertising, Ray decided to go in a different direction….UP!


He connected with a local advertising agency and created a commercial that appealed to seniors.  They decided to feature the commercial on MeTV, a network popular with older adults.  Ray had noticed that MeTV was almost always on in the homes of seniors he visited.


If you are watching MeTV in Knoxville, you know about Ray Bales.  The response was strong initially and continues to expand.


We thank you, Ray, for your dedication to helping the seniors.  You have proven to be Tougher than 2020.