A New Chapter Rooted in Care
For over 20 years, my professional life was defined by the fast-paced world of marketing agencies—balancing the “art and science” of brand growth for global companies. I loved the variety and the talented people I met along the way. But, life shifted my focus from the boardroom to the living room, and my “why” began to change.
The catalyst wasn’t a dissatisfaction with my career, but rather a personal journey at home. Witnessing my own father navigate the complexities of aging and health challenges was a profound wake-up call. Like so many families in Naperville and the surrounding suburbs, I found myself in the “sandwich generation”—trying to be a present professional, a supportive parent, and a devoted son.
Watching my dad struggle to maintain the independence he so highly valued made me realize that “aging in place” isn’t just a clinical term; it’s a deeply emotional desire to stay where your memories live. It was through this personal lens that I discovered Seniors Helping Seniors® in-home care.
The Power of Connection
What drew me to this organization wasn’t just the service, but the philosophy: The Power of Love®. Our model is unique because we match seniors who need a little help with active seniors who want to give back. I saw firsthand with my father that a peer-to-peer connection creates a level of trust and empathy that traditional care often misses. When a caregiver has walked a similar path in life, the relationship shifts from “patient and provider” to “friend and confidant.”
Bringing My Expertise Home
You might wonder how two decades in marketing prepares someone for senior care. In my previous roles, I was responsible for relationship management, operations, and growth. I learned how to listen to people’s needs, solve complex problems, and build reliable teams.
I am applying those exact skills to ensure that every family we serve in Greater Naperville receives a seamless, high-quality experience. My goal is to take the “logistical noise” off the plates of family members—handling the assessments, the scheduling, and the caregiver matching—so they can go back to simply being sons, daughters, and spouses.
A Team Effort
While I am the one leading the charge, I am far from alone. This is a family-rooted venture, supported by my wife, Amanda, whose support has been my bedrock during this transition. I am also incredibly grateful to have the guidance of friends and local leaders like Dan Drews, my partner in this venture, and Jodi Orkfritz, our Care Manager who brings 25 years of experience as an RN. Together, we aren’t just starting a business; we are building a community resource dedicated to helping our neighbors age with the dignity, respect, and joy they deserve.
I know how overwhelming it can feel to realize your parents need more help than you can provide alone. I’ve been there. Whether you need companionship, light housekeeping, or just a listening ear to help navigate the journey, we are here for you.
I’m looking forward to serving this community and helping your family—and mine—gracefully enjoy their golden years.
— Brennen Roberts Owner, Seniors Helping Seniors® Greater Naperville Area